MICHELA CAFFREY

Sauce Brewing

A small-batch brewery based in Emeryville, CA.

ROLEGraphic Designer

SKILLS
Logo design
Package design

TEAM
Project Lead | Sauce Brewing

DESCRIPTION Sauce Brewing needed a new logo and label for their latest brew, Alfredo Double IPA. Inspired by the brew’s pasta water inclusion, the label incorporates pop abstractions of pasta—the traditional resting place for Alfredo sauce. The bright colors and bold logo placement make for an eye-catching can in the beer aisle. Who doesn’t choose brews for the label, anyways…

The logo doesn’t take itself too seriously and is here “for the fun of it”—just like the small-batch brewers behind the brand.

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