MICHELA CAFFREY CREATIVE  About Michela Caffrey
Freelance brand and graphic designer. Strategically driving performance using creative pathways. Proud generalist.

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Past
Lead Creative & Comms @ GELTOR
Content Production @ NEW HARVEST

Select Projects
Geltor
2022 New Harvest Conference
Exploring Fermentation Zine + Poster
Hoosic River Revival
Sauce Brewing

Speaking  Ops

SynBioBeta, 2024
Cultured Meat Symposium, 2020


Contact
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Geltor

A biodesign company using precision fermentation to grow vegan, animal-free polypeptide ingredients for beauty and personal care.




ROLELead Creative
Social Strategy 
SKILLS
Graphic design
Photo/graphics editing
Video production
Copywriting
TEAM
Creative Director | Erin Kim
Brand Agency | &Walsh
Head of Marketing | Erin Turner

DESCRIPTIONAs Lead Creative, I developed and managed all visual assets across multiple creative disciplines with the direction of Erin Turner, Head Marketer. Working within the company’s brand system (Creative Directed by Erin Kim, developed by &Walsh) I increased Geltor’s brand visibility through the development of digital (product launch videos, ad graphics and gifs, product photography, icon library expansion, social media graphics and copy, etc.) and print (brochures, flyers, postcards, etc. for trade shows and other in-person events) assets.







I staged and photographed Geltor’s collagen drink mix prototype.




UPDATED: 10.10.2024  |  The marquee is set in Tiny5x3 by Velvetyne Foundry. 

Copyright ©2024 Michela Caffrey. All Rights Reserved.