MICHELA CAFFREY

Geltor

A biodesign company using precision fermentation to grow vegan, animal-free polypeptide ingredients for beauty and personal care.

ROLELead Creative
Social Strategy

SKILLS
Graphic design
Photo/graphics editing
Video production
Copywriting

TEAM
Creative Director | Erin Kim
Brand Agency | &Walsh
Head of Marketing | Erin Turner

DESCRIPTIONAs Lead Creative, I developed and managed all visual assets across multiple creative disciplines with the direction of Erin Turner, Head Marketer. Working within the company’s brand system (Creative Directed by Erin Kim, developed by &Walsh) I increased Geltor’s brand visibility through the development of digital (product launch videos, ad graphics and gifs, product photography, icon library expansion, social media graphics and copy, etc.) and print (brochures, flyers, postcards, etc. for trade shows and other in-person events) assets.

I staged and photographed Geltor’s collagen drink mix prototype.

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